Make your voice heard
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

How to write in fewer words

Often the fewer words we use, the more impact our business writing will have.  Your webpage, email or report will become punchier, more enticing to read and convey a more powerful message.

Being concise also reduces the risk of losing your readers halfway through or confusing them with convoluted messages.

Cutting out surplus words needn’t change the meaning or the feel of your content, but it can reduce the length – and make it more inviting to read.

Cull

This sales brochure excerpt demonstrates the difference culling a few unnecessary words can make. Which words would you delete?

Original
The following report is intended to highlight the fact that there are particular issues with aspects of the company’s IT infrastructure system.

You can HALVE the sentence – taking it from 22 words down to 13 – simply by deleting the surplus words.

The following report is intended to highlight the fact that there are particular issues with aspects of the company’s IT infrastructure system.

Revised
This report highlights issues with the company’s IT infrastructure.

So how do you include all of your vital information, shed pointless prose and write catchier content?

Use just one word

One technique that will give you immediate results is to replace wordy phrases with just one or two words. With this list by your computer, wordy phrases will be a thing of the past.

Replace… With…
A minimum of At least
A large proportion of Many
At this moment in time Now
Concerning the matter of About / regarding
Despite the fact that Although
Don’t hesitate to call Please call
In close proximity to Near / close to
In the event that If
There are some Some

 

Cutting out unnecessary words makes your writing easier to read and gets your message across faster. And keeping your writing succinct and high-impact is more likely to get you the results you’re after – whether it’s a phone call, approval, a promotion or a sale.

Which wordy phrases do you use? Comment below.

 

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone