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Confusing word choices

Your v you’re

Word choice and avoiding confusion – here's my quick tip on how to differentiate between your and you're

Don’t let this common error undermine your message and your credibility.

Your: the possessive of you.

  • Your business partner accidentally took your phone.

You’re: a contraction of ‘you are’.

  • You’re our favourite supplier because your service is outstanding.

Check out more ‘confusable’ solutions without the confusing grammatical theory here.

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