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Euphemism means to ‘sound good’, and is a roundabout way of saying something.

It is a neutral or indirect word or expression that replaces one that may be politically incorrect, offensive or have emotional implications.

Example

Indirect: The business development manager was economic with the truth in persuading her clients that the rustic cottage would be the perfect design space.

Direct: The saleswoman lied about the run-down shack in persuading her clients it would be the perfect design space.

Choose between direct words or euphemisms to suit your writing objective and audience.

Euphemism… Direct alternative…
Disinformation Lies
Economically disadvantaged Poor
Execute Do
Laid to rest Buried
Message from our sponsor Advertisement / Commercial
Restroom / Bathroom / Powder room Toilet
Rustic Dilapidated / Run down

 

Download a full version of this Cheat Sheet – along with more tips and techniques to write concise and powerful content – in the online writing course Write Less, Say More

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