Make your voice heard
Cheat sheet
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Clichés are overused expressions or phrases.

They’re catchy and can be useful for descriptive purposes, but they can also be corny and annoying.

Clichés are statements that have been used many times before, so they can lose their effectiveness, weaken writing – and add unnecessary words.

Example

With clichés: Needless to say, the sweet smell of success was a far cry from the battles he had endured en route to securing the deal.

Revised: His success outweighed the battles he had encountered in securing the deal.

Here, we replace clichés with simple words.

Replace… With…
At the end of the day To conclude
Eating establishment Restaurant / Cafe
Needless to say [simply omit this cliché]
On the same page Understand / Same understanding
Touch base Make contact

 

Download a full version of this Cheat Sheet – along with more tips and techniques to write concise and powerful content – in our online writing course Write Less, Say More.

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