Pack some punch
What's your style?
Whether or not you use contractions in your writing is up to you and your audience – and the style of language ... Read more »
KISS
The power of simplicity
'Keep it simple, stupid' or 'KISS' has been drummed into me throughout my career.
It's always been paramount – at university as ... Read more »
Get to know your audience
Why you need to know your reader before you write
Don’t start typing just yet!
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Confusing word choices
Their v There v They're
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Writing tip
Apostrophes
You see them in ads, on signs, in professional biographies, on websites – you name it.
Sometimes they're in the wrong spot. More often, ... Read more »
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Euphemism means to 'sound good', and is a roundabout way of saying something.
Want to make your writing more concise – and more credible?
Simply cut ... Read more »
