Make your voice heard
  Confusing word choices Their v there v they're They all sound the ... Read more »
5 ways to ensure you strategically target your reader every time Why do you write? What’s your purpose? Is it to acquire new clients? Convince your boss ... Read more »
Writing tip Apostrophes You see them in ads, on signs, in professional biographies, on websites – you name it. Sometimes they're in the wrong spot. More often, ... Read more »
  Confusing word choices Complimentary v Complementary Spell check won’t pick up a misspelling when the word sounds the same as another valid word. If you're confused about the ... Read more »
Why every writer needs to write in fewer words. If you struggle to stay concise, this post reveals the easiest way to keep you words down and your message compelling #compelling #writeless #concise
Concise writing How to write in fewer words How often have you heard the saying ‘less is more’? Well, it applies to writing, too. The fewer words ... Read more »
Confusing words Commonly confused, principal and principle need close examination during editing. Principle A standard, law or rule. The white ... Read more »
Annual report content
ACU’s annual report is out now. We were commissioned to project-manage the 120-page publication, which required editing contributor content, researching and writing sections, ... Read more »
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  Confusing word choices Personal v personnel Personal: Adjective. Private or individual. The woman’s personal belongings were among the items stolen from the office. Personnel: Noun (pronunciation: emphasis ... Read more »
Insight magazine
The latest edition of ACU’s Insight magazine features thought-provoking research and inspiring stories. Final editing by Writewords.
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  Confusing word choices Lead v lead v led Differentiating between these words is difficult – which is why they are so commonly misused. It may be easier ... Read more »