Make your voice heard
4 tips for a successful writing ‘holiday’ Dedicated time, inspirational settings – creating your content for the year ahead Summer holidays are on the horizon here in ... Read more »
The writing process Case study – magazine advertisement In this case study, you can see how I worked around complex subject matter and information overload to ... Read more »
Confusing words choices Formally v formerly Word conundrums – especially ones that sound or look similar – constantly rear their ugly heads when we’re writing. There’s nothing ... Read more »
10 confusing 'word choices' Facing a word conundrum? Not for long. Rules are made to be broken – especially in writing. A little creative license can ... Read more »
Pack some punch What's your style? Whether or not you use contractions in your writing is up to you and your audience – and the style of language ... Read more »
  KISS The power of simplicity 'Keep it simple, stupid' or 'KISS' has been drummed into me throughout my career. It's always been paramount – at university as ... Read more »
Get to know your reader Nice to meet you Don’t start typing just yet! ... Read more »
Confusing word choices Who’s v whose Rules are made to be broken. I break them regularly when I’m writing – especially when I need to make ... Read more »
  Confusing word choices Their v there v they're ... Read more »
5 ways to ensure you strategically target your reader every time Why do you write? What’s your purpose? Is it to acquire new clients? Convince your boss ... Read more »